Migros Vision

Migros is recognised by its customers, its employees and the general public as the leading company for improving quality of life.

Our vision: A better life every day.

Migros Group


  • Largest retailer in Switzerland
  • Over 2 million cooperative members
  • Sales of over CHF 30 billion
  • 10 cooperatives
  • Over 2500 stores
  • 30 Migros Industry companies
  • Biggest private employer in Switzerland (over 100,000 employees)

Migros is one of...

  • the strongest brands – Brand Asset Valuator
  • the most popular companies – Study "Handels-Check Shweiz"
  • the most sustainable companies – Oekom Rating
  • the most innovative companies – Innovation rankings of St. Gallen University and "der Bilanz"

The Pioneer 1888 - 1962

By offering a limited range of affordable products, Gottlieb Duttweiler aimed to create a direct bridge from producer to consumer.

To this end, on 15 August 1925, he founded Migros.


The Visionary

“In the modern world, success comes to those who are
able to build their companies around a world of ideas.”

Gottlieb Duttweiler, 1888-1962